ABOUT
WORK
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2024 - 2025
branding
event systems
digital marketing
copywriting
photography
videography
motion graphics
Cowboy Colostrum is a Forbes-featured contemporary wellness brand that blends western nostalgia with modern performance culture, and my work focused on extending this playful identity across both physical and digital spaces. I designed a comprehensive suite of event assets — posters, merchandise, signage, and specialty items such as drink menus, wristbands, stickers, vehicle decals, and napkins — to fully immerse guests in the brand experience. I developed digital advertisements, Amazon modules, email marketing content, social media assets, and infographics that translated product benefits into bold, engaging, and easily digestible visuals. Beyond design, I frequently wrote the punchy copy accompanying these assets, keeping the voice aligned with the brand’s youthful, energetic personality. I also produced photography, video, and motion graphics to create a cohesive and memorable experience across every touchpoint.