CV — gretarae

GRETA RAEGreta is a multidisciplinary creative based in New York. With a range of experience and intuitive problem-solving skills, she thrives in bringing conceptual ideas to life; producing solutions driven to affect real impact and creating work that tells compelling stories.

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Greta Rae Creative Studios; Freelance Services
2018 - Present

Collaborate closely with clients to design and execute unique strategies that meet individual business needs.
Provide multidisciplinary creative solutions to tell a brand’s story and bring it to life.
Services include art direction, design (web/digital/print), photography, videography, editing, copywriting, brand strategy + marketing, and more.

Select Clients:
2019: Brodflour
2020: Easy Mondays
2020: The Greenwood
2021: Everrise Coin
2022: Amino Rewards
2024: Cowboy Colostrum
Currently: Necessities

SolSisters
2021 - 2022

Project leader and brand director of a mission-based NFT collection focused on advocating for more energy-efficient solutions in the NFT and crypto space.
Conceptualized and crafted allegorical folklore-inspired brand story copy and developed visual language.
Accordingly collaborated and led a team of digital artists and designers to produce algorithmically generated NFT art and establish online presence through a branded experience.
Organized and conducted community engagement events and all ongoing digital marketing and community initiatives.
Partnered with aligned philanthropic organizations on campaigns designed to make a charitable impact.
Formed partnership with Women‘s Earth Alliance and donated significant sum to their global operation: Women + Forests and Trees For Jane (in association with Jane Goodall).
Co-hosted online discussions, and corresponded in interviews, conferences and panels.

Philanthrop3 Collective
2022

Teamed up with Australian NFT project to create non-profit organization offering guidance and resources for making a charitable impact through NFTs/web3.0.
Built a reliable online hub for philanthropy in the metaverse.
Designed the website and wrote all website and brand copy.
Assisted in the development of an accelerator program focused on promoting purpose-driven NFT projects.
Co-hosted Twitter Space discussions and facilitated community engagement and interactive activities.

Cleaneatz
2013 - 2020

Creator and manager of a health and wellness brand and social media business focused on food and lifestyle content.
Organically cultivated over 250,000 Instagram followers and 15,000 Facebook subscribers within the first 2 years.
Negotiated collaborations and partnerships to advertise brands and products across Cleaneatz social media channels by developing and producing tactical branded content.
Designed and executed social calendar and strategy; producing engaging, aesthetic, and culturally relevant content to appeal to follower demographic and maintain growth.
Routinely planned, composed captions, created and edited content for posting using various mobile apps, editing softwares, cameras and social platforms.
Clients + affiliations include: Daniel Wellington, Bolthouse Farm Foods, MICHI Activewear, Mejuri, Skillshare, Halo Top, Dairy Farmers of Canada, Nature’s Touch, Coachella, Ched’d, DREAM™, McCormick & Company, and more.