GRETA RAE
Greta is a multidisciplinary creative based in New York. With a range of experience and intuitive problem-solving skills, she thrives in bringing conceptual ideas to life; producing solutions driven to affect real impact and creating work that tells compelling stories.


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Greta Rae Creative Studios; Freelance Services
2018 - Present
  • Collaborate closely with clients to design and execute unique strategies that meet individual business needs. 
  • Provide multidisciplinary creative solutions to tell a brand’s story and bring it to life. 
  • Services include art direction, design (web/digital/print), photography, videography, editing, copywriting, brand strategy + marketing, and more.
   Select Clients:
   2019: Brodflour
   2020: Easy Mondays
   2020: The Greenwood
   2021: Everrise Coin
   2022: Amino Rewards

SolSisters
2021 - 2022
  • Project leader and brand director of a mission-based NFT collection focused on advocating for more energy-efficient solutions in the NFT and crypto space.
  • Conceptualized and crafted allegorical folklore-inspired brand story copy and developed visual language.
  • Accordingly collaborated and led a team of digital artists and designers to produce algorithmically generated NFT art and establish online presence through a branded experience.
  • Organized and conducted community engagement events and all ongoing digital marketing and community initiatives.
  • Partnered with aligned philanthropic organizations on campaigns designed to make a charitable impact.
  • Formed partnership with Women‘s Earth Alliance and donated a significant sum to their global operation: Women + Forests and Trees For Jane (in association with Jane Goodall).
  • Co-hosted online discussions, and partook in interviews, conferences and panels.

Philanthrop3 Collective
2022
  • Teamed up with Australian NFT project to create non-profit organization offering guidance and resources for making a charitable impact through NFTs/web3.0. 
  • Built a reliable online hub for philanthropy in the metaverse. 
  • Designed the website and wrote all website and brand copy.
  • Assisted in the development of an accelerator program focused on promoting purpose-driven NFT projects.
  • Co-hosted Twitter Space discussions and facilitated community engagement and interactive activities.


Cleaneatz
2013 - 2020
  • Creator and manager of a health and wellness brand and social media business focused on food and lifestyle content.
  • Organically cultivated over 250,000 Instagram followers and 15,000 Facebook subscribers within the first 2 years.
  • Negotiated collaborations and partnerships to advertise brands and products across Cleaneatz social media channels by developing and producing tactical branded content. 
  • Designed and executed social calendar and strategy; producing engaging, aesthetic, and culturally relevant content to appeal to follower demographic and maintain growth. 
  • Routinely planned, composed captions, created and edited content for posting using various mobile apps, editing softwares, cameras and social platforms.
  • Clients + affiliations include: Daniel Wellington, Bolthouse Farm Foods, MICHI Activewear, Mejuri, Skillshare, Halo Top, Dairy Farmers of Canada, Nature’s Touch, Coachella, Ched’d, DREAM™, McCormick & Company, and more.






 




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