Greta is a designer and multifaceted creative with ideas far too big for someone her size. From concept to execution, she thrives in bringing those ideas to life, crafting solutions that make a lasting impact and creating work that tells meaningful stories.

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Greta Rae Creative Studios
Creative Contractor
2018 - Present
  • Provide bespoke creative services across disciplines, tailoring strategy and execution to meet each client’s unique business goals.
  • Deliver end-to-end solutions that bring brand narratives to life—across graphic design (print/digital/web), packaging, merch, motion graphics, art direction, styling, photography, videography, brand strategy, marketing, and copywriting.
  • Recent clients include Cowboy Colostrum, a Forbes-featured wellness brand, where I refined the visual identity and led digital campaigns, merchandise, and branded event experiences; and Necessities, a boutique fine jewelry brand, where I led creative direction, developing the visual identity and building a holistic brand experience from concept to launch.


SolSisters
Project Lead &
Brand Director
2021 - 2022


    • Led a mission-driven NFT collection focused on sustainable innovation in the crypto space.
    • Conceptualized and crafted allegorical folklore-inspired brand story copy and developed visual language.
    • Accordingly collaborated and led a team of digital artists and designers to produce algorithmically generated NFT art and establish online presence through a branded experience.
    • Organized and conducted community engagement events and all ongoing digital marketing and community initiatives.
    • Partnered with aligned philanthropic organizations on campaigns designed to make a charitable impact.
    • Formed partnership with Women‘s Earth Alliance and donated significant sum to their global operation: Women + Forests and Trees For Jane (in association with Jane Goodall).
    • Co-hosted online discussions, and corresponded in interviews, conferences and panels.

    Philanthrop3 Collective
    Creative Director &
    Founding Contributor
    2021 - 2022

    • Collaborated with an Australian NFT project to build a nonprofit hub offering tools + resources for web3-aligned charitable giving.
    • Designed logo and website, and composed all brand copy.
    • Assisted in the development of an accelerator program focused on promoting purpose-driven NFT projects.
    • Co-hosted Twitter Space discussions and facilitated community engagement and interactive activities.


    Cleaneatz
    Creator & Strategist
    2013 - 2020

    • Built and managed a health and wellness brand and social media presence focused on food and lifestyle.
    • Grew a community of over 250,000 Instagram followers and 15,000 Facebook subscribers within two years. 
    • Negotiated collaborations and partnerships to advertise brands and products across Cleaneatz social media channels by developing and producing curated, high-performing content. 
    • Designed and executed social calendar and strategy; producing engaging, aesthetic, and culturally relevant content to appeal to follower demographic and maintain community growth. 
    • Clients and affiliations include: Daniel Wellington, Bolthouse Farm Foods, MICHI Activewear, Mejuri, Skillshare, Halo Top, Dairy Farmers of Canada, Nature’s Touch, Coachella, Chef’d, DREAM™, McCormick & Company, and more.





     




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