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Creative Contractor
2018 - Present
- Provide bespoke creative services across disciplines, tailoring strategy and execution to meet each client’s unique business goals.
- Deliver end-to-end solutions that bring brand narratives to life—across graphic design (print/digital/web), packaging, merch, motion graphics, art direction, styling, photography, videography, brand strategy, marketing, and copywriting.
- Recent clients include Cowboy Colostrum, a Forbes-featured wellness brand, where I refined the visual identity and led digital campaigns, merchandise, and branded event experiences; and Necessities, a boutique fine jewelry brand, where I led creative direction, developing the visual identity and building a holistic brand experience from concept to launch.
Project Lead &
Brand Director
2021 - 2022
- Led a mission-driven NFT collection focused on sustainable innovation in the crypto space.
- Conceptualized and crafted allegorical folklore-inspired brand story copy and developed visual language.
- Accordingly collaborated and led a team of digital artists and designers to produce algorithmically generated NFT art and establish online presence through a branded experience.
- Organized and conducted community engagement events and all ongoing digital marketing and community initiatives.
- Partnered with aligned philanthropic organizations on campaigns designed to make a charitable impact.
- Formed partnership with Women‘s Earth Alliance and donated significant sum to their global operation: Women + Forests and Trees For Jane (in association with Jane Goodall).
- Co-hosted online discussions, and corresponded in interviews, conferences and panels.
Creative Director &
Founding Contributor
2021 - 2022
- Collaborated with an Australian NFT project to build a nonprofit hub offering tools + resources for web3-aligned charitable giving.
- Designed logo and website, and composed all brand copy.
- Assisted in the development of an accelerator program focused on promoting purpose-driven NFT projects.
- Co-hosted Twitter Space discussions and facilitated community engagement and interactive activities.
Creator & Strategist
2013 - 2020
- Built and managed a health and wellness brand and social media presence focused on food and lifestyle.
- Grew a community of over 250,000 Instagram followers and 15,000 Facebook subscribers within two years.
- Negotiated collaborations and partnerships to advertise brands and products across Cleaneatz social media channels by developing and producing curated, high-performing content.
- Designed and executed social calendar and strategy; producing engaging, aesthetic, and culturally relevant content to appeal to follower demographic and maintain community growth.
- Clients and affiliations include: Daniel Wellington, Bolthouse Farm Foods, MICHI Activewear, Mejuri, Skillshare, Halo Top, Dairy Farmers of Canada, Nature’s Touch, Coachella, Ched’d, DREAM™, McCormick & Company, and more.