GRETA RAE
Greta is a multidisciplinary creative based in New York. With a range of experience and intuitive problem-solving skills, she thrives in bringing conceptual ideas to life; producing solutions driven to affect real impact and creating work that tells compelling stories.


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EASY MONDAYS
2020 - 2021



art direction
styling
photography
videography
copywriting Easy Mondays is a menswear basics label designed in Canada and manufactured with high-quality materials sourced from Europe. Given the small scale of the business, I took the reigns on all facets of art direction, styling, photography, and brand content strategy.  

I aimed to ensure I captured the brand’s all-embracing target demographic and highlighted the versatile use cases of the products while still visually and aesthetically reflecting the minimalistic color palette of the garments, which inspired my art direction. To achieve this, I styled each shoot in diverse settings using a variety of models, each telling a unique story. Creating these individual narratives effectively illustrated the brand’s inclusive spirit, and ultimately helped to reach a wider audience.







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