GRETA
RAEWith a breadth of experience and intuitive problem-solving skills, Greta is a multidisciplinary creative who thrives in bringing conceptual ideas to life, crafting solutions that make a lasting impact and creating work that tells meaningful stories.
art direction stylingphotographyvideographycopywriting Easy Mondays is a Canadian menswear label offering elevated essentials made from premium European materials. Managing all aspects of creative execution, I led art direction, styling, photography, and content direction—writing copy to accompany each campaign and maintain a cohesive brand voice that reflected its minimal aesthetic, inclusive spirit, and versatile appeal. Each shoot was styled in distinct settings with a diverse range of models, creating individual narratives that captured the label’s effortless sensibility and helped expand its reach to a wider audience.