GRETA RAEWith a breadth of experience and intuitive problem-solving skills, Greta is a multidisciplinary creative who thrives in bringing conceptual ideas to life, crafting solutions that make a lasting impact and creating work that tells meaningful stories.

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FLEUHER
2023 - 2024




visual identityart directionbrand strategymotion graphicspackagingux/ui designcopywriting
Fleuher is a cannabis brand redefining wellness through the natural power of the plant. Rooted in education and functional purpose, Fleuher offers organic, cannabis-infused solutions with a safe, personalized dosing system that informed the brand’s identity design. The name blends “fleur” (French for flower) and “her,” reflecting a focus on women’s health—though products are made for anyone seeking therapeutic benefits.

The creative direction draws inspiration from our natural world and it’s purest elemental qualities; reflecting Fleuher’s ethos being grounded in a deep respect for nature. The color palette further builds on this, while also used symbolically throughout the products to indicate the 5 types of strains and their corresponding effects. This functional and approachable direction underscores Fleuher’s belief that caring for health is a universal pursuit.



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