Fleuher — gretarae

GRETA RAE
Greta is a multidisciplinary creative based in New York. With a range of experience and intuitive problem-solving skills, she thrives in bringing conceptual ideas to life; producing solutions driven to affect real impact and creating work that tells compelling stories.

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FLEUHER

2023 - 2024

Identity design
brand strategy
art direction
photography
motion graphics
ux/ui design
copywriting

Fleuher is a cannabis brand on a mission to transform the health and wellness industry through the natural powers of the plant. Fleuher is committed to providing valuable education, insights, and expertly crafted products that empower consumers to make informed, personalized choices for their wellness. The name "Fleuher" combines the French word for flower, "fleur," with "her," symbolizing the brand’s focus on women’s health. However, the products are thoughtfully designed to benefit anyone seeking the therapeutic powers of cannabis. Fleuher offers natural, organic, cannabis-infused solutions that are thoughtfully designed to meet individual preferences and promote a healthy lifestyle through a pragmatic, safe and trustworthy dosing system.

The art direction draws inspiration from our natural world and it’s purest elemental qualities; reflecting Fleuher’s ethos being grounded in a deep respect for nature. The color palette further builds on this, while also used symbolically throughout the products to indicate the 5 types of strains and their corresponding effects. This functional and approachable direction underscores Fleuher’s belief that caring for health is a universal pursuit.

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