GRETA RAEGreta is a multidisciplinary creative based in New York. With a range of experience and intuitive problem-solving skills, she thrives in bringing conceptual ideas to life; producing solutions driven to affect real impact and creating work that tells compelling stories.


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FLEUHER
2023 - 2024



Identity design
brand strategy
art direction
photography
motion graphics
ux/ui design
copywriting
Fleuher is a cannabis brand redefining wellness through the natural power of the plant. Rooted in education and thoughtful design, Fleuher offers organic, cannabis-infused solutions with a safe, personalized dosing system. The name blends “fleur” (French for flower) and “her,” reflecting a focus on women’s health—though products are made for anyone seeking therapeutic benefits. The art direction draws inspiration from our natural world and it’s purest elemental qualities; reflecting Fleuher’s ethos being grounded in a deep respect for nature. The color palette further builds on this, while also used symbolically throughout the products to indicate the 5 types of strains and their corresponding effects. This functional and approachable direction underscores Fleuher’s belief that caring for health is a universal pursuit.

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© 2024 GRETA RAE. ALL RIGHTS RESERVED.