GRETA RAE
Greta is a multidisciplinary creative based in New York. With a range of experience and intuitive problem-solving skills, she thrives in bringing conceptual ideas to life; producing solutions driven to affect real impact and creating work that tells compelling stories.


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ON THE BRIGHT SIDE

Through a blend of my own photography and cumulative research, On The Bright Side offers a comprehensive exploration of the pioneering artists of the Light and Space art movement, and provides a colourful illumination into these artists' visionary perspectives and underlying philosophies that inform their sensational creations.

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2023 - 2024

book design
editorial system
photography


FLEUHER

Fleuher is a cannabis brand on a mission to transform the health and wellness industry through the natural powers of the plant. Each product is thoughtfully designed to meet individual preferences and promote a healthy lifestyle through a pragmatic, safe and trustworthy dosing system.

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2023 - 2024

identity design
brand strategy
art direction
photography
motion graphics
ux/ui design
copywriting

ULTRASOUND

Inspired by a print discovered in a Brooklyn comic book store, this motion graphics piece serves as a 30-second teaser for the film Ultrasound. The sci-fi mystery thriller delves into the world of hypnosis, where the main characters unknowingly succumb to a mind-controlling frequency.

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2024

motion graphics
sound design

EASY MONDAYS 

Easy Mondays is a menswear basics label designed in Canada and manufactured with high-quality materials from Europe. Given the small scale of the business, I was in charge of all creative direction, styling, photography, and brand content strategy.

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2020 - 2021

art direction
styling
photography
videography
copywriting

MONDRIAN EVOLUTION GALA INVITATION

An interactive invitation for the Mondrian Evolution; a Fondation Beyeler exhibition celebrating the 150th anniversary of the artist’s birth. Capturing the essence of Piet Mondrian's iconic style, the design features bold, geometric shapes and vibrant primary colors.

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2023

packaging
typography

EVERY BODY HAS A STORY

Every Body Has A Story is a hypothetical publication I developed in response to a conceptual and intellectual exploration of the theme of boundaries. This issue delves into the discourse surrounding transgender athletes. By separating the first two words of the publication’s title, I aim to highlight the subject matter while also alluding to the intimate nature of the personal narratives discussed. 

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2023

editorial system
typography
UX/UI design 

ART PRINTS
Personal artworks and prints using a variety of mediums. Inquire within for purchasing information. 

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2023 - 2024

silkscreen printing
photography 

PHOTO + VIDEO ARCHIVE

Faces, places, and food. Personal and client projects.

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2015 - 2024

photography
videography
styling
editing






 




© 2024 GRETA RAE. ALL RIGHTS RESERVED.