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As Creative Director for Necessities, a fine jewelry brand dedicated to accessible luxury and ethical craftsmanship, I led the comprehensive development of its brand identity and digital presence. This included art direction, website design, content strategy, and managing creative execution for all visual touchpoints.
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visual identity
package design
creative direction
content production
user experience
digital marketing
copywriting
Cowboy Colostrum is a contemporary wellness brand that blends western nostalgia with modern performance culture. I extended this playful identity across physical and digital spaces through event assets, digital campaigns, copywriting, and content production — creating a bold, cohesive brand experience across every touchpoint.
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branding
event systems
digital marketing
copywriting
photography
videography
motion graphics
Through a blend of my own photography and cumulative research, On The Bright Side offers a comprehensive exploration of the pioneering artists of the Light and Space art movement, and provides a colourful illumination into these artists' visionary perspectives and underlying philosophies that inform their sensational creations.
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book design
editorial system
photography
Fleuher is a cannabis brand on a mission to transform the health and wellness industry through the natural powers of the plant. Each product is thoughtfully designed to meet individual preferences and promote a healthy lifestyle through a pragmatic, safe and trustworthy dosing system.
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visual identity
brand strategy
art direction
photography
motion graphics
ux/ui design
copywriting
Inspired by a print discovered in a Brooklyn comic book store, this motion graphics piece serves as a 30-second teaser for the film Ultrasound. The sci-fi mystery thriller delves into the world of hypnosis, where the main characters unknowingly succumb to a mind-controlling frequency.
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motion graphics
sound design
An interactive invitation for the Mondrian Evolution; a Fondation Beyeler exhibition celebrating the 150th anniversary of the artist’s birth. Capturing the essence of Piet Mondrian's iconic style, the design features bold, geometric shapes and vibrant primary colors.
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packaging
typography
Every Body Has A Story is a hypothetical publication I developed in response to a conceptual and intellectual exploration of the theme of boundaries. This issue delves into the discourse surrounding transgender athletes. By separating the first two words of the publication’s title, I aim to highlight the subject matter while also alluding to the intimate nature of the personal narratives discussed.
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editorial system
typography
UX/UI design
Personal artworks and prints using a variety of mediums. Inquire within for purchasing information.
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silkscreen printing
photography
Easy Mondays is a Canadian menswear label crafting high-quality basics from premium European materials. As the creative lead, I oversaw all creative direction, styling, photography, and brand content strategy.
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art direction
styling
photography
videography
copywriting
Faces, places, and food.
Personal and client projects.
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photography
videography
styling
editing