GRETA
RAEGreta is a multidisciplinary creative based in New York. With a range of experience and intuitive problem-solving skills, she thrives in bringing conceptual ideas to life; producing solutions driven to affect real impact and creating work that tells compelling stories.
As Creative Director for Necessities, a fine jewelry brand dedicated to accessible luxury and ethical craftsmanship, I led the comprehensive development of its brand identity and digital presence. This included art direction, website design, content strategy, and managing creative execution for all visual touchpoints.
COMING SOON
2025
brand Identity
art direction
creative direction
brand strategy
content production
user experience
digital marketing
copywriting
Through a blend of my own photography and cumulative research, On The Bright Side offers a comprehensive exploration of the pioneering artists of the Light and Space art movement, and provides a colourful illumination into these artists' visionary perspectives and underlying philosophies that inform their sensational creations.
FLEUHER Fleuher is a cannabis brand on a mission to transform the health and wellness industry through the natural powers of the plant. Each product is thoughtfully designed to meet individual preferences and promote a healthy lifestyle through a pragmatic, safe and trustworthy dosing system.
identity design brand strategy art direction photography motion graphics ux/ui design copywriting ULTRASOUND
Inspired by a print discovered in a Brooklyn comic book store, this motion graphics piece serves as a 30-second teaser for the film Ultrasound. The sci-fi mystery thriller delves into the world of hypnosis, where the main characters unknowingly succumb to a mind-controlling frequency.
See more2024
motion graphics
sound design MONDRIAN EVOLUTION GALA INVITATION An interactive invitation for the Mondrian Evolution; a Fondation Beyeler exhibition celebrating the 150th anniversary of the artist’s birth. Capturing the essence of Piet Mondrian's iconic style, the design features bold, geometric shapes and vibrant primary colors.
packaging
typography EVERY BODY HAS A STORY Every Body Has A Story is a hypothetical publication I developed in response to a conceptual and intellectual exploration of the theme of boundaries. This issue delves into the discourse surrounding transgender athletes. By separating the first two words of the publication’s title, I aim to highlight the subject matter while also alluding to the intimate nature of the personal narratives discussed.
editorial system
typography
UX/UI design ART PRINTS Personal artworks and prints using a variety of mediums. Inquire within for purchasing information.
See more2023 - 2024
silkscreen printing
photography
Easy Mondays is a Canadian menswear label crafting high-quality basics from premium European materials. As the creative lead, I oversaw all creative direction, styling, photography, and brand content strategy.