GRETA RAEGreta is a multidisciplinary creative based in New York. With a range of experience and intuitive problem-solving skills, she thrives in bringing conceptual ideas to life; producing solutions driven to affect real impact and creating work that tells compelling stories.


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NECESSITIES

As Creative Director for Necessities, a fine jewelry brand dedicated to accessible luxury and ethical craftsmanship, I led the comprehensive development of its brand identity and digital presence. This included art direction, website design, content strategy, and managing creative execution for all visual touchpoints.

COMING SOON

2025

brand Identity 
art direction
creative direction
brand strategy
content production
user experience
digital marketing
copywriting



ON THE BRIGHT SIDE

Through a blend of my own photography and cumulative research, On The Bright Side offers a comprehensive exploration of the pioneering artists of the Light and Space art movement, and provides a colourful illumination into these artists' visionary perspectives and underlying philosophies that inform their sensational creations.

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2023 - 2024

book design
editorial system
photography




FLEUHER

Fleuher is a cannabis brand on a mission to transform the health and wellness industry through the natural powers of the plant. Each product is thoughtfully designed to meet individual preferences and promote a healthy lifestyle through a pragmatic, safe and trustworthy dosing system.

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2023 - 2024

identity design
brand strategy
art direction
photography
motion graphics
ux/ui design
copywriting



ULTRASOUND

Inspired by a print discovered in a Brooklyn comic book store, this motion graphics piece serves as a 30-second teaser for the film Ultrasound. The sci-fi mystery thriller delves into the world of hypnosis, where the main characters unknowingly succumb to a mind-controlling frequency.

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2024

motion graphics
sound design



MONDRIAN EVOLUTION GALA INVITATION

An interactive invitation for the Mondrian Evolution; a Fondation Beyeler exhibition celebrating the 150th anniversary of the artist’s birth. Capturing the essence of Piet Mondrian's iconic style, the design features bold, geometric shapes and vibrant primary colors.

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2023

packaging
typography



EVERY BODY HAS A STORY

Every Body Has A Story is a hypothetical publication I developed in response to a conceptual and intellectual exploration of the theme of boundaries. This issue delves into the discourse surrounding transgender athletes. By separating the first two words of the publication’s title, I aim to highlight the subject matter while also alluding to the intimate nature of the personal narratives discussed. 

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2023

editorial system
typography
UX/UI design
 



ART PRINTS

Personal artworks and prints using a variety of mediums. Inquire within for purchasing information. 

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2023 - 2024

silkscreen printing
photography
 






EASY MONDAYS

Easy Mondays is a Canadian menswear label crafting high-quality basics from premium European materials. As the creative lead, I oversaw all creative direction, styling, photography, and brand content strategy.

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2020 - 2021

art direction
styling
photography
videography
copywriting





PHOTO + VIDEO ARCHIVE

Faces, places, and food.
Personal and client projects.


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2015 - 2024

photography
videography
styling
editing








 




© 2024 GRETA RAE. ALL RIGHTS RESERVED.